L A T I N A M E R I C A · F L O P I C C O S T U D I O + C I N E C A N A L · 2 0 2 2
CINECANAL 2022
BRAND SYSTEM
Our studio was in charge of the 2022 rebranding refresh for Cinecanal, a premium entertainment channel that offers to the whole Latin American region the latest premieres of the greatest Hollywood studios.
Back in 2017, we also created the full brand system of the channel (have a look at that project here), but it was time to create something new and our studio was happy to ideate and bring this new branding to life!
With a minimalist imprint and simplicity of resources, we created a dynamic design that references the brand in every graphic situation possible and that could be adapted to the different franchises that articulate the programming.
The typographic layout is clean, clear and articulates fluidly in this concentric circular universe.
The palette is mainly formed of blue gradients with hints of orange, pink, turquoise and aquamarine that gain more importance in the channel's franchises.
The secondary color palette, it is used mainly for blocks or special events.
Finally, and, as usual, our brand system was completed with a complete Toolkit for the channel's Off-Air and Digital requirements.
CREDITS
CLIENT
Cinecanal
CREATIVE DIRECTION, ART DIRECTION
AND GRAPHIC PRODUCTION
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech, Daniela Parasporo, Pia Rossi, Soledad Bacigalup, Matías Pastorini, Emiliano Agnetti, Beatrice Carosi, Marcelo Hsu, Agustín Tognola, Gonzalo Avendaño, Juan Manavella, Tato Herrero, Valentín Stur.
With collaboration of
Andy Cambiasso
Tercer Espacio
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